I was in Birmingham today for my daughter and took the opportunity to pop into Wex, who are, surprisingly, open - despite Covid. They were well organised to minimise infection risk so I was happy to hang around a little. We all know that the photo retail industry is in a war of attrition - both from internet sales and also due to the general declining state of the camera market - so I try my best when possible to use them. However, I was dwelling on today's experience and there are times I wonder why I bother. Now, the people there were very friendly and very helpful, but:
- I asked to look at a Fuji XT4 and wanted to know how to set the camera up to use the dials as aperture and exp comp controls. Two guys were there and both said they weren't Fuji experts so didn't know. One of them fiddled for a while and then went off to the internet to Google it. He eventually got it to work - the key being to set the exp comp dial (separate dial) to a "C" position to disable it.
- I then thought I'd take a look at the Sony A7R iv and iii. I asked the same question and got pretty much the same response. Interestingly, the mark iv has added a new menu option to allow it, but the staff didn't know that.
- I then overheard a conversation between another customer and a member of staff. He had a GH5 and was trying to decide whether to go for the Oly 7-14 or the Panasonic Leica 8-18. He was asking two simple questions - what the LFn button on the Oly lens does and how the focus clutch mechanism would work with the GH5. The staff member said she knew nothing about micro 4/3 at all so couldn't help! I decided to step in and help!
- I asked a few other questions and they were all met with relatively blank stares.
So, I wonder sometimes what these retailers are up to. If you want to entice serious photographers into these stores, the least you can do is make sure your staff are knowledgeable. I've been into B&H in NYC a few times and they have the brands set up in their own little podia and the staff there really do know what they're doing, so it's not impossible.
- I asked to look at a Fuji XT4 and wanted to know how to set the camera up to use the dials as aperture and exp comp controls. Two guys were there and both said they weren't Fuji experts so didn't know. One of them fiddled for a while and then went off to the internet to Google it. He eventually got it to work - the key being to set the exp comp dial (separate dial) to a "C" position to disable it.
- I then thought I'd take a look at the Sony A7R iv and iii. I asked the same question and got pretty much the same response. Interestingly, the mark iv has added a new menu option to allow it, but the staff didn't know that.
- I then overheard a conversation between another customer and a member of staff. He had a GH5 and was trying to decide whether to go for the Oly 7-14 or the Panasonic Leica 8-18. He was asking two simple questions - what the LFn button on the Oly lens does and how the focus clutch mechanism would work with the GH5. The staff member said she knew nothing about micro 4/3 at all so couldn't help! I decided to step in and help!
- I asked a few other questions and they were all met with relatively blank stares.
So, I wonder sometimes what these retailers are up to. If you want to entice serious photographers into these stores, the least you can do is make sure your staff are knowledgeable. I've been into B&H in NYC a few times and they have the brands set up in their own little podia and the staff there really do know what they're doing, so it's not impossible.


.....true love
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